We welcomed our 1000th tour guest today.

1000 People Toured

by Cassidy Stockton in Uncategorized

We welcomed our 1000th tour guest today.

We welcomed our 1000th tour guest today.

Among the many perks to moving into our new facility, one of the best is being able to offer tours to the public and share how we make the products you know and love. We began offering tours of our manufacturing process in June of this year. 

We welcomed our 1,000th tour guest last week to our mill. June Grice from Scio, Oregon visited with her 55+ Club of the Albany First Church of God. In the four and a half months we have been giving tours, we have had people from 29 states and 5 countries, including Canada, China, Viet Nam, Mexico and England. Our youngest guest was 2 weeks old and our oldest was almost 91 years young.

One guest told us that our tour was “more interesting than the SPAM factory.” Well, we certainly hope so. Although, one does wonder what exactly is in SPAM and how do they get it into those little square tins??

If you haven’t been by, we hope you will visit the next time you’re in Portland, or just passing through. Tours are offered Monday through Friday from 10 am- 11 am. Our wonderful tour guide, Christie, will show you how we get products from farm to your table.

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Cassidy Stockton Google: Cassidy Stockton
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whole grains every meal

Every Meal of the Day?

by Matt Cox in Recipes, Whole Grains 101
When we created our “every meal of the day” tagline, we wanted to tap into both the heart of our mission of proliferating whole grains and the USDA’s rcommendations that American’s consume three 16 gram servings of whole grains per day. Our logic was simple: three meals a day, one serving per meal. With 300+ products in several categories from cereals to entreés, we were sure that folks would take it as a subtle reminder.

Yesterday I got a midday call from my mother. She was on her lunchbreak and wanted to talk about the upcoming family reunion. As the conversation shifted into what’s new at work, I told her about some of our current projects like our new Hemp products, our cyclocross bike races, and the 2009 Mail Order Catalog. “Iwas looking at your catalog,” she said, “and it has this phrase, ‘whole grain cereal for every meal.’ Are people supposed to eat that much cereal?” Eyes rolling, I reminded her that it’s whole grain FOODS for every meal of the day, not just cereal. “Oh, so would wheat bread for dinner be ok too because I just can’t eat that much cereal.

After the call, I started wondering whether our tagline comes off a bit too didactic and with too much assumption about the public’s knowledge of the variety of ways to get whole grains into the diet. Has our endeared phrase been queued on the dusty shelf behind Floss Your Teeth, Buckle Up for Safety and Do Unto Others? If my mother, who I have been inculcating with whole grain zeal for the past seven year didn’t quite get it, what about you? As a nerdy marketer and connoiseur of whole grains, I forget that they probably don’t mean as much to “Joe Plumber” as they do to me.

I think we can all check breakfast off as the simplest place to get whole grains. Choosing whole wheat bread for your lunchtime sandwiches is fairly easy to pull off, too. But supper is where whole grains are most often forgotten in lieu of the perennial mountain of mashed potatoes. Aside from more whole wheat bread, here is a simple, tasty way get whole grains into your evening meal. My wife and I love to make Amaranth this way, but you can use any whole kernel grain you like, such as brown rice or quinoa.

Matt’s Basic Whole Grain Pilaf
Brown small bits of onion, mushroom and garlic ina bit of vegetable oil in a saucepan. You can use olive oil but it tends to set off my smoke alarms. Add the grain and cook briefly, coating it in oil. Then add some vegetable both in the exact amount called for on the package and simmer until all the liquid is absorbed. Super easy.
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Matt Cox Google: Matt Cox
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trey riding

I’m a fan! Are you?

by Cassidy Stockton in Cycling

Have you checked out the fan page for the Bob’s Red Mill Cyclocross Team yet? It’s a great way to cheer on our team without braving the elements. Stop by and post some support for the guys, I know they’ll appreciate it. The page is also a fabulous way to track our fundraising for the Community Cycling Center and see updated photos from the races.

There were many flat tire mishaps yesterday at Villebois in Wilsonville. Only two out of our three riders completed the race. Trey Winthrop (pictured right) took 11th out of the 100+ racers in the Men’s Beginner category. Way to go Trey!

To add to the excitement, the guys have raised over $1000 for the cycling center- that’s 20 bikes for kids in need! We’re aiming to raise enough money for 80 bikes this year.

The next race is Sunday, October 19th at Rainier High School in Rainier, Oregon. Parking for the race is $5, with all of the money raised going to scholarships for Rainier High School students. Come on down, show your support for the races and Rainier High School, and get some hot oatmeal!

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Cassidy Stockton Google: Cassidy Stockton
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bo thomas

Bo Thomas: An Employee Profile

by Cassidy Stockton in Uncategorized

Bo Thomas is the head of our Engineering and Maintenance department; he also heads up our comic relief team. An Oregon native, Bo has worked for Bob’s Red Mill for over 18 years and has been keeping everyone in stitches since day one. When asked what he loved about his job, Bo enthusiastically replied “Number 1, I really feel like our company is providing something that is good for people. Number 2, we have good people! Number 3, it’s just so interesting! Working with machinery and observing the physics of the different grains. Wheat acts differently than corn. Teff acts differently than soy beans.”

Bo’s first job was picking strawberries, “I really didn’t enjoy it because most of the other kids just wanted to goof-off. It was very sobering to observe the migrant workers and their reaction to us kids. We were out there for fun and a little money. They were there with their families, working very hard to maintain a level of subsistence that I never had to experience.”

Bo is a hard worker with a big heart. When asked to describe his ideal day off in three words, he said, “My lovely wife.” You can find Bo gardening, watching NASCAR and reading in his free time. He enjoys playing the piano both at home and, to the enjoyment of our employees, on one of our pianos here at the mill. He would pick invisibility, if given a superpower and has a penchant for oatmeal cookies.

Bo can bring a smile to the face of almost anyone and is always thinking up new ways to improve production and solve challenges around the mill. Bob’s Red Mill just wouldn’t be the same without him.

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Cassidy Stockton Google: Cassidy Stockton
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alpenrose-cyclocross-100508-016

Mud, bikes, hot oatmeal! Who could ask for more?

by Cassidy Stockton in Cycling

A steely gray sky laced with rain clouds greeted me as I groggily got ready for work on Sunday morning. Yes, I admit it, despite my anticipation for Cyclocross to kick-off this weekend- I was not overly eager to leave my warm bed so early.

Once set in motion, however, my body caught up and was ready to go by the time I pulled up to the Alpenrose Dairy. I got to our booth almost an hour before the first races and was astounded by the number of people and bikes everywhere I looked. It began raining upon my arrival and I could tell that it was going to be a perfect day for hot oatmeal.

To my surprise, Cyclocross is a very family-oriented event. Husbands, wives, children and dogs shivered and cheered for their riders. The sound of cowbells filled the air when racers flew by on the course. We were fortunate to be located near some of the obstacles and got to watch riders carry their bikes up the stairs, hop on, ride around, hop off, jump over hurdles, get back on… it was a spectacle to say the least.

 

alpenrose-cyclocross-100508-016

Riders splattered with mud flooded our booth in droves for the oats- some coming back for seconds and thirds. It was a lot of fun to reward their racing efforts with something as comforting as hot oatmeal. We dished out approximately 500 bowls of hot steel-cut oats to muddy, cold riders and their family and friends. On top of that we raised approximately $478 for the Community Cycling Center to help get more kids on bikes. (Bob’s Red Mill is matching every dollar donated by the public and $10 for each lap our riders complete.) Our first race raised enough money for almost 10 bikes for kids in
need!

 

We’ll be there this coming Sunday at Villebois in Wilsonville- stop by and say hello! Get some oats, help us raise money for the CCC and cheer on our team!

P.S. The Bob’s Red Mill team came in 31st, 37th and 93rd out of a field of 139 riders in the beginner’s category. Way to go, guys!

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Cassidy Stockton Google: Cassidy Stockton
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