In the May 23rd issue of Time Magazine, there is an article titled “Bad-Mouthing Gluten: What’s behind the craze for gluten-free food.” A copy of the article has been circulating around the building and soliciting varied responses from employees. Unfortunately, I can’t share the whole article with you and the website doesn’t print the entire article, so you’ll have to find a copy at the store to read it in its entirety.
More than anything, the article brings up the topic of eating gluten free for reasons beyond celiac disease and gluten intolerance. The article quotes a recent survey by Packaged Facts, a market research firm, that showed only 8 to 12% of people who purchase gluten free foods did so because of a health condition that required it. It seems to me that a perception of gluten free as healthier or better for weight loss has been gaining traction in the media. I can’t help but think that this comes from a lack of fully understanding what gluten is and why gluten free foods exist.
I feel lucky to work so closely with people who understand what gluten is and why some people cannot tolerate even the tiniest amount of it. I am grateful to all of you, our customers, who have taught me so much about living a gluten free life and what the efforts we put into our gluten free products mean to you.
What do you think about this trend of eating gluten free for reasons beyond celiac disease and gluten intolerance? We truly want to know.